Doritos' controversial, outrageous "Ultrasound" TV commercial was deemed the most "engaging" during Super Bowl 50 by TiVo Research.

TiVo analyzed the various commercials that aired during CBS' telecast of Super Bowl 50. The company named it No. 1 on Monday. 

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The spot uses broad comedy. We see a pregnant woman getting an Ultrasound procedure while her clueless husband munches Doritos nearby. As he waves the chips over his wife's womb, the fetus keeps reaching for the snack. When the angry Mom throws the bag across the room, the unborn baby comes flying out. 

TiVo pegged it No. 1. But the humorous spot came under fire from pro-choice group NARAL for "humanizing" fetuses. Take a look and decide for yourself.

#NotBuyingIt - that @Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight. #SB50

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